A Reason to Look a Little Deeper

This past weekend we hosted another excellent event in the store. We doubled up the introduction to our newest accessories and redesign of the accessory shop with a book signing by James Beard award winning cookbook author Amy Thielen. She also has a program on the Food channel for the Midwest table.

It was a gorgeous autumn day in Minnesota with the Fall temperatures and colors creating a reason to be out and about. We had our favorite ice cream shop [Sebastian Joe’s] make a poppy seed streusel bar from Amy’s book for our guests. It was a fun and festive event for our store over the whole weekend.

We have an excellent team of Design Associates who keep coming up with great ideas for celebrating various events throughout the year. I always feel this creates energy and enthusiasm around our beautiful store and gives our customers another reason to look a little deeper at our offering.