Beautiful things. Traveling around the world. Getting your picture taken. Having people fuss over you all the time. All things that fill the life of a model, right? A model’s life at Room & Board includes many of these activities, but granted it is a bit more stationary – not so much traveling around the world with this particular role. The life of a model unit is what I’m talking about.
With my secondary role as Brand Liaison I get to work with local developers to create model units to help promote our product in a residential setting and to help the particular development sell their units. It’s a great way for me to really work with so many fun duties that are outside my normal showroom role.
Like that glamorous model, the flawless presentation takes a lot of behind-the-scenes work to make everything look easy. There are on-site visits often involving hard hats and construction sites, meetings with developers to determine who the target audience is and, if the project aligns with Room & Board as a brand, design meetings with my Visual Associate to figure out the best product and placement, collaboration with our Central partners and finally setting up the logistics of installing and propping the units so that they look as if someone very chic is living there – even down to the kettle on the stove and clothes in the closet.
Our model units stay in a complex for usually six months to a year and are seen by hundreds of people. We often go back to primp and fluff just to make sure that everything looks perfect. Flawless always takes work.
Recently, we’ve worked with a great development in Washington D.C. called 2030 Atlantic Plumbing. It’s very near our store, has a signature look by a noted architect and is very much in line with the aesthetic of Room & Board. It’s been great to talk with customers who saw our model units, are now purchasing items for their new place and are coming to us.
All in all, it’s a great mix of design savvy, business acumen and collaboration that creates a great and successful model unit.
I think we’re ready for our close-up.